Today is the 75th Anniversary of Penguin Books, the publishing house whose founder, Allen Lane, had the great foresight to get behind the paperback book… a move that revolutionized the book publishing industry.
To celebrate their 75th Anniversary, this summer a bright-orange Penguin Mobile (a Mini-Cooper with the Penguin logo) is touring the United States to bring some of Penguin’s bestselling authors to parties in their hometowns, to increase awareness of The Nature Conservancy, and promote literacy.
At each anniversary event, a set of 75 of the most iconic titles from Penguin Books will be donated to a local library or literacy group. Each author will sign the Penguin-mobile as it makes its way across the United States, and at the end of the tour the Penguin Mobile will be auctioned with all proceeds going to the NY Public Library. Penguin is also donating sets of books to numerous U.S. military bases in Iraq and Afghanistan.
To learn more about Penguin books and the events celebrating their 75th Anniversary, visit the Penguin Books 75th Anniversary website. Happy Anniversary!