Every week, I get email invitations, blog announcements, and Twitter feeds offering me advice on how to reach people who will buy my book. Some of the advice is achievable at the individual effort level: Join Facebook, open a Twitter account, get busy on Goodreads, ask your local bookstore if you can read there.
Some of the advice requires a little help if you’re not tech-savvy: Create a lively web site, produce a newsletter, manage your tweets so you are visible to special sets of people, offer to do Skype book club events. You don’t have to be technologically proficient but it also takes time to set up library and club talks and visit the shrinking number of local newspapers that actually carry book reviews and author interviews.
Then there are the Big Deal suggestions: solicit reviews by credible critics, set up a real (that is to say, on-the-ground) tour to a city or region, hire a p.r. person to get you interviews, t.v. appearances, get Oprah to choose your book for her millions of devoted followers.